Privacy Policy

We are Absolute Ethiopia Tours, an Ethiopian travel agency and tour operator based in Addis Ababa. This Privacy Policy applies to information collected through our website and through your direct interactions with us by email, phone, or WhatsApp.

We collect personal information when you:

• Submit an inquiry through our Contact page, a tour page, or a B2B (corporate/trade) inquiry form
• Book a tour with us
• Sign up for our newsletter
• Contact us via WhatsApp, email, or phone

This may include your name, email address, phone number, country of residence, travel dates, number of travellers, payment details (for confirmed bookings), and any other information you choose to share with us - such as travel preferences or health-related information relevant to your trip.

We use your information to:

• Respond to inquiries and provide quotes
• Manage bookings, payments, and itinerary planning
• Communicate with you before, during, and after your trip
• Send you relevant updates and travel inspiration - only if you have opted in to our newsletter
• Fulfil legal and accounting obligations

Our website uses cookies and similar technologies to understand how visitors use the site (via Google Analytics) and to support advertising and marketing tools (via Google Tag Manager and Meta/Facebook Pixel). These tools help us understand which pages are useful and improve our content and services.

We do not sell or trade your personal data. We share your information only where necessary to deliver your travel services, including with accommodation providers, drivers and guides, and other suppliers involved in your itinerary.

If you submit a form on our site, your data may also be processed by trusted third-party tools we use to manage inquiries (such as our email or CRM provider) and, for newsletter sign-ups, our email marketing platform.

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, including any legal, tax, or accounting requirements. If you unsubscribe from our newsletter or request deletion of your data, we will remove your information except where we are legally required to retain it.

You may request access to, correction of, deletion of, or a copy of the personal data we hold about you. To make a request, contact us using the details below.

If you are visiting our website or booking with us from outside Ethiopia, your personal data will be processed in Ethiopia and may be transferred to service providers in other countries as necessary to deliver your travel services. By using our site or booking with us, you consent to this processing.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

For any questions about this Privacy Policy or to exercise your data rights, please contact: